Norados Management Consulting at a glance

Norados Management Consulting-development of luxury spa hotel and resort project in Finland

PROJECTS ARE MANAGED BY VADIM KASARNOVSKI

“My dream is to offer five-star tourism experiences in the arms of unbridled nature”, says Vadim who moved to Finland in the early 1990s. “After years of running the helicopter company and providing exclusive service packages for businesspersons and world stars, I know what luxury travellers value and want”.

“Kymenlaakso region has a great potential to be something unique. The forests hide their fascinating stories from the time of the tsar; the sea with its dazzling waves gives the thoughts a space for flying and rest. The surrounding nature with age-old woods forms a perfect spots for a wellness and retreat centres like no other place in Finland. It opens a creative challenge. With the right partners and investors, the hidden potential of these beautiful estates will be realised.”

Vadim moved from St. Petersburg to Finland in 1991 and began to learn Finnish. He started to study on Finnish law courses and he had the foreign customers, who he has helped set up businesses in Finland and run these businesses. Demand has grown and in 2001, Vadim founded Norados Oy, which is a management consulting company. In addition to the customers, Vadim had his own business and he made numerous deals. Between 2003 and 2009, the company’s net sales grew at a peak of 9.7 million euros a year. In 2005 – 2008, the independent rating agency Dun & Bradstreet has issued Norados Oy with a rating of AAA. In 2007 and 2015, Norados Oy has achieved a high Rating Alpha rating issued by Suomen Asiakastieto Oy, to only one tenth of Finnish companies.

“In addition to routine work, I wanted to do something really interesting to me. It was aviation. In 1997, I completed my first airplane pilot license in Finland and in 1998 another helicopter pilot license. In the same year, I became a shareholder of a Finnish helicopter company and in a few years, I gained experience in operating the airline company.

In 2009, I founded a company specializing in helicopter services in Russia, whose customers were wealthy Russians and foreigners. During five years of work, I have provided services to a number of wealthy businesspersons and even world stars who have visited St. Petersburg, Helsinki and Moscow, offering a full package of personalized services. Packages included helicopter flights, limousine transport, accommodation and wellness services in luxury hotels and top-quality restaurant services. I have worked with the best luxury hotels, spas and restaurants to offer the best possible level of service for my guests. For this reason, I attended a number of courses in restaurants, spa and hotel management, which are conducted by renowned Russian and European experts in this field. I was thinking of bringing my expertise to Finland, because I noticed a considerable lack of high-quality services in Finland.

Many of my clients were interested in Finland but, in their opinion, there were no high-quality tourist destinations in Finland and especially SPAs and wellbeing centres. I realized that I could use my experience in the production and organization of high-quality services.

At the same time, one of the municipalities of Kymenlaakso in Finland invited me to design and implement a luxury spa-resort project. Having been developing the project for several years, I have gained vast experience in the creation, development and implementation of similar projects.

Every project in Kymenlaakso on the shore of the Gulf of Finland is a project unique in its profile in Finland. The elements of vision added together create unique profiles unavailable in other places.

The nature of Kymenlaakso provides the best place for those genuine experiences in a true environment, but my job is to create a WOW-feeling on it. The experience then generates stories that the guests tells to his friends and colleagues and this is a free marketing tool for the business. 

I have my own vision and I am responsible for the implementation of the projects as a whole. At the same time, I understand the complexity of the project elements and the importance of each element; I can combine the elements in the right way. I am very much excited about every project and willing to give all my best to implement and the forces of the project. My task in the projects is strategic and tactical management, organization, supervision and representation. I can delegate different tasks to others. Implementation of each project during the construction phase as well as the subsequent operational activities requires the participation of real professionals and that is why I am planning a project highly professional team for each project.

My team are professionals who are enthusiastic like me, believe in the success of the project and are ready to give the project all the best. At present, there are a few members of the team – the leader of the SPA, having over 15 years of experience as a leader of the famous SPA in the famous five-star hotel, bookkeeping and legal experts and famous restaurateurs. Their participation in the future projects can be decided when the timetable for next project is refined. With our team we will make the impossible possible and will do it in the best possible way.”

VADIM KASARNOVSKI

CEO, PROJECT DIRECTOR

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